2012年10月2日星期二

Karren Brady is already Britain's best known businesswoman... Now the Apprentice star has designs on your working wardrobe

She's triumphed in the boardroom and now West Ham boss and Apprentice star Karren Brady looks set to streak ahead in the fashion stakes too.
This month sees the launch of her first ever foray into fashion in the shape of a capsule collection for high street retailer BHS.
The collection, which consists of just four £38 limited edition dresses and was a collaboration between Brady and the BHS design team, will help to raise money for the Wellbeing of Women charity, for whom Brady is an ambassador.
With their clean silhouettes, modest hemlines and simple hues, the dresses are designed with the office in mind and she hopes that they'll become the cornerstone of working wardrobes across the UK.
Brady said: 'They are meant for someone who looks like they mean business.
'I wanted the clothes to give the wearer an impact in their work environment. Your clothes at work can give you confidence.

'I have chosen these dresses in the hope that it gives the women wearing them that bit of extra confidence; I wanted to make sure that you look and feel good enough to take on anyone in the boardroom!'

Each of the dresses is intended to be a multi-tasker perfect for an interview, a big meeting or simply a busy day in the office.
But overhauling the wardrobes of the UK's working women wasn't the only reason Brady got involved: BHS have pledged to donate £10,000 from sales of the dresses to Wellbeing of Women - a charity close to Brady's heart.
Karren Brady Loves collection for BHS, £38
Karren Brady Loves collection for BHS, £38
The Karren Brady Loves collection for BHS is the businesswoman's first foray in to the fashion industry
'My motivation was to raise money for my charity, Wellbeing of Women,' says Brady. 'I love the idea of fashion for strong women, helping other women.

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